The Fried Group was created when Drs. David and Melissa Fried wanted to bring a higher level of quality leadership to the for-profit and non-profit businesses.
Our vision is that no small or medium-sized businesses, particularly women and minority-owned, fail because they exceed their capabilities or succumb to changing conditions.
Our mission is to help small and medium-sized businesses scale their operations so they can thrive! "We founded The Fried Group to live our passion for helping scale organizations to the best version possible, coach leaders through adversity, and manage challenging change that increases positivity in the world.
Melissa has worked in the non-profit world since the age of 16, building her first program for the Arizona YMCA, that is still successfully running today. Melissa is currently the Executive Director at a non-profit in Scottsdale Arizona and has made 7 new community partnerships, been approved for multiple grants, doubled the after-school programming income, exponentially increased volunteerism, reduced $40k in expense waste, and has broken every fundraising record to date. Her passion for building quality programs that enrich children’s lives led her to earn her Bachelor's in Recreation Management from Arizona State University, her Master's in Family Life Education from Concordia University St. Paul, and her Doctorate in Leadership in Innovation and Continuous Improvement from Concordia University Wisconsin.
David has extensive experience developing start-ups into multi-million-dollar businesses, beginning with Massage Envy and Massage Elements. After a decade with those brands, David took his passion for continuously improving customer experiences to Verra Mobility, Amazon, Chewy, and DriveTime creating new products and technology. In 2022 he was the keynote speaker at AARP’s Customer Service Appreciation Week about Creating Fanatical Customer and Employee Experiences. David graduated with his Bachelor's Degree in Business Administration, Master's and PhD in Industrial and Organizational Psychology, all from the University of Phoenix. He is a Lean Six Sigma Master Black Belt who was personally coached and mentored for 17 years by Six Sigma creator, Dr. Mikel Harry.
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