Growth kills! Most small businesses fail because they outgrow their capacity. An example of growth is finding the perfect office when you start your business. Your business takes off and you need more space immediately. Because you don't want to move, you decide to add a second floor. You have a contractor remove your roof, build new walls on top of the first floor, and place the roof on your new, beautiful two-floor building. Your business and stress grow in the hectic day-to-day, but the first floor starts crumbling because it wasn't fortified. You are now working long hours in your business and to quickly repair your building so it doesn't collapse. Your passion for your business has been replaced with stress and exhaustion. One day when you arrive at work your office has collapsed and your business is gone.
Scale is the balance between capability and capacity, with a constant focus on infrastructure to do more or different without disrupting your business. Scale is about doing the things you want to do more easily and enabling BREAKTHROUGH beyond your current potential.
The Fried Group was conceptualized when many small and medium-sized businesses closed during the 2008 recession... including ours. We realized that many of these businesses fail because they grow faster than their infrastructure can support, resulting in stressed and overworked owners working in the business rather than on the business.
We strive to help small and medium-sized businesses BREAKTHROUGH by scaling to exceed their potential successfully.
BREAKTHROUGH is a sudden, significant improvement. Our focus on BREAKTHROUGH comes from Melissa's dad, Dr. Mikel Harry, the creator of Six Sigma, and was popularized in his best-selling book. We create BREAKTHROUGH with business owners and entrepreneurs that expand capability, connect and align their people, reduce stress, and successfully exceed their potential.
Lightbulbs are similar to businesses as they symbolize innovation, ingenuity, and energy. Business owners want their products and services to shine like bright lightbulbs. Growth dims many businesses by consuming their passion, energy, and resources. Scale enables those lights to shine brighter because infrastructure exists to amplify the passion, energy, and resources to achieve BREAKTHROUGH!
Growth kills. Most organizations fail because they outgrow their capabilities.
Customers often change providers but they rarely change partners.
Be ready and able to meet your customers where they want to be.
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