“The successful application of knowledge is power so the future belongs to those who
“success = optimizing both technology & humanity"
BLENDING HUMANITY AND TECHNOLOGY
As a Human Technologist, I bridge the critical gap between cutting-edge technology and human potential. While others focus solely on what technology can do, I specialize in what people will do with it.
I help organizations identify, evaluate, and implement technologies that genuinely drive innovation and efficiency—not just on paper, but in practice. My approach combines industrial-organizational psychology with deep technology insight to ensure your investments in innovation actually deliver results.
Most technology implementations fail not because the technology is flawed, but because they ignore human factors: how people learn, adapt, collaborate, and find meaning in their work. I design technology adoption strategies that work with human nature, not against it.
INNOVATION
Innovation is misunderstood, so most leaders and business owners are afraid of innovating. We help create a roadmap for innovation focused on creating valued partnerships.
Do you own your business or does it own you?
Many leaders and business owners spend their time working in their business and not enough time working on their business. We help create dedicate time to assess your customers, market, capabilities, and opportunities to prevent burnout.
OUR WHY
ORIGIN
The Fried Group was conceptualized when many small and medium-sized businesses closed during the 2008 recession... including ours. We realized that many of these businesses fail because they grow faster than their infrastructure can support, resulting in stressed and overworked owners working in the business rather than on the business.
We strive to help small and medium-sized businesses BREAKTHROUGH by scaling to exceed their potential successfully.
BREAKTHROUGH
BREAKTHROUGH is a sudden, significant improvement. Our focus on BREAKTHROUGH comes from Melissa's dad, Dr. Mikel Harry, the creator of Six Sigma, and was popularized in his best-selling book. We create BREAKTHROUGH with business owners and entrepreneurs that expand capability, connect and align their people, reduce stress, and successfully exceed their potential.
LIGHTBULBS
Lightbulbs are similar to businesses as they symbolize innovation, ingenuity, and energy. Business owners want their products and services to shine like bright lightbulbs. Growth dims many businesses by consuming their passion, energy, and resources. Scale enables those lights to shine brighter because infrastructure exists to amplify the passion, energy, and resources to achieve BREAKTHROUGH!
